2 Out of Three strives to create new and unique designs that push the envelope of digital media. We believe that constantly creating is as important to humanity as eating and drinking. Creation and innovation within art is what helps humanity evolve.
2 Out of Three specializes in designing for function as much as aesthetics. We believe that all design elements should contribute to the function of an interface. With this marriage of design philosophy and aesthetic approach, 2 Out of Three pushes the boundaries, to create an end product that is truly distinctive.
2 Out of Three was founded in 2006 by Abraham Wallin, a designer with over 10 years experience working with the web, video games, and a variety of other digital media. Based out of the San Francisco Bay Area, where he was born and raised, Wallin runs 2 Out of Three with this extensive background of designing and developing for the digital landscape.
![]() |
The name 2 Out of Three reflects Wallin’s design philosophy. The belief is that in life and in design you can make two out three people happy and you shouldn’t worry about making the third person happy. To make truly unique designs, or any art for that matter, you can't worry about offending people. In short, 2 Out of Three hopes their designs will offend every third person.
A few years ago I came across a stranger who had tattooed a Mark Gonzalez artwork on his forearm. As I admired the simplicity of the three faces, two of them with smiles and the third with a frown, he explained what the tattoo meant to him. He told me that in life you can only make two out three people happy and you should not worry about the third.Abraham Wallin
services
2 Out of Three offers a wide variety of services in the digital landscape: